An image meme featuring the notorious Gus Fring from Breaking Bad; this meme provides users with the ability to make a direct comparison between two things at which point the punchline ‘we are not the same,’ is delivered. This is a classic flex meme OR a self deprecating parody in which the meme maker can roast themselves. The punchline itself actually found popularity on Twitter in 2019 before being teamed with the iconic image from Breaking Bad. The longer this style of comparison meme was used, the more absurd the comparisons became. As a result the meme gained traction across multiple user groups, most notably, Sigma Males - a success driven, lone wolf type of male character who likes to talk about jacking it a lot.