The What meme template

"The What" meme template

Also commonly referred to as the Rug Doctor meme, The What memes are based on a Rug Doctor ad from sometime in the mid-2010s. The woman in the image stares creepily into the abyss while standing beside a vacuum cleaner. The first popular memes that came from this image template featured the woman trying to clean up after a murder, but have since evolved into memes mostly about being confused.

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