Within 48 hours, the video gained over 2.4 million views and 8,700 comments.1 That day, Twitter user @lolalissaa3 reposted the video along the the message "so this is #saltbae." #SaltBae is a nickname given to Turkish chef Nusret Gokce, who was widely discussed on social media following the circulation of a video in which he flamboyantly sprinkles salt on a carved steak.
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